Ola Electric teased its new electric car at the end of its ‘Ola Customer Day’ event held in Krishnagiri, Tamil Nadu, the site of its ‘Ola Futurefactory’. This reveal marks Ola’s move into the electric car market, something that is still in its infancy in India. Pitted against giant automakers like Hyundai, Tata, Kia, and Mahindra, it will be interesting to see how Ola fares in the EV market. Currently offering the electric scooter Ola S1 in two variants, Ola Electric seems determined to embark on the electric car market as well.
The new Ola Electric car tease video
On June 17th, CEO Bhavish Aggarwal posted an image on Twitter titled, ‘Building some cars’.
Building some cars 🏎 pic.twitter.com/GZdProgQaQ
— Bhavish Aggarwal (@bhash) June 17, 2022
The image shows three heavily blurred cars in the background, opening up the speculations around the new Ola Electric offerings. At the ‘Ola Customer Day’ on June 20th, Bhavish revealed a glimpse of what the Ola Electric cars may look like. The teaser suggests that Ola Electric may release a sedan, a hatchback, and even an SUV.
The electric cars are set to get a minimal, futuristic design, similar to the Ola Electric scooter. The LED DRL headlamps are connected across the bonnet by a sleek LED lightbar, giving it the uber-futuristic look. The center of the bonnet is studded with the shining OLA logo. The rear also seems to be illuminated by a lightbar that curves downwards along the sides. The side profile of the car shows the roofline of the expected sedan.
While more details are awaited on August 15th, rumours have been circulating that Ola’s Electric cars will be powered by a 70-80kWh battery pack. The production is set to begin by the end of 2023. While it is too early to determine the cost, the Ola Electric sedan may fetch up to Rs 25 lakh. While the world’s biggest electric automaker, Tesla, is locked into a regulation conflict with the Indian authorities, Ola Electric will seek to capitalize on the newly developing electric car market in India.