MG Motor India became today the first auto OEM in the country to launch its vision of the Metaverse through its brand-new MGverse platform. The platform has been introduced with an aim to strengthen the brand’s connection with GenZ and GenAlpha and provide an immersive experience to its customers through multiple arenas.
According to the automaker, the MGverse will act as a digital universe in which all the MG fans, customers, partners, and employees are brought onto a single platform. This will facilitate them to work, play, engage, collaborate, co-create, socialise, and shop together, all from a combined virtual space.
Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “Digital technologies have advanced faster than any other innovation in human history. MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future.”
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The brand will provide five different experience centers for its customers, to explore their creativity on the MGverse platform. The Explore and Creator’s Center will enable the user to build their favourite MG vehicle themselves and personalise it. It will also allow customers to take a virtual test drive in the cities and streets of their preference. The second center, NFT Gallery, will allow users to witness MG’s finest collections on display. It will enable them to collaborate and co-create, list, and transact NFTs on the platform. Moreover, individuals and creators will also have the opportunity to create their own NFT and earn.
The next space provided is the MG Car Club, wherein members will be allowed to buy the MG merchandise and attend members-only events and concerts. The Gaming Arena lets the user experience MG’s rich racing history. You will be able to choose your favourite race track and race in sporty MG vehicles or play other games. Finally comes the MG Knowledge Centre which will provide opportunities to the company’s employees and partners to enhance their skills by attending virtual training sessions, conferences, and more.
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As added further by Mr Gaurav Gupta, “This initiative will help us further strengthen our relationship with GenZ and Gen Alpha. With MGverse, we will build upon our virtual customer experience content to familiarize the future generation with innovative brand experiences.”
Founded in the UK in 1924, Morris Garages has evolved into a futuristic and innovative brand over the last 96 years. MG Motor India has debuted the country’s first internet SUV, the first pure electric internet SUV, India’s first autonomous level 1 and 2 SUVs as well as the first car with AI in recent years. The automaker also has launched digital solutions like MG Expert, MG ePay, NFTs, and more, giving its users a one-of-a-kind experience. The brand has, hence, been at the forefront of technology throughout.
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