Tata Curvv ICE launched in India at a starting price of Rs 9.99 lakh

After launching the Curvv EV last month, Tata Motors has launched the ICE version of the crossover at a starting price of Rs 9.99 lakh. Tata Curvv ICE is available in 8 variants and 3 engine options. The top-spec Accomplished+ A variant is priced at Rs 17.69 lakh. Meanwhile, the Tata Curvv EV is priced between Rs 17.49 lakh – Rs 21.99 lakh. 

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Tata Curvv ICE: Everything you need to know

Here is what the price list for the Tata Curvv looks like.

When it comes to automatic variants, the Revotron turbo petrol range starts at Rs 12.49 lakh, the Hyperion range starts at Rs 16.49 lakh, and the Kryojet diesel range starts at Rs 13.99 lakh. The full price list for the automaker variants will be revealed in the coming range. Since these prices are a part of the introductory offer, they are valid till October 31.

Tata Curvv ICE is available in 3 powertrain options. The 1.2-litre three-cylinder ‘Revotron’ petrol engine produces a maximum power output of 120hp and 170Nm torque. The new 1.2-litre ‘Hyperion’ engine generates a maximum power output of 125hp and 225Nm torque. Meanwhile, the 1.5-litre ‘Kryojet’ diesel engine produces a maximum power output of 118hp. All three engines can be paired with a 6-speed manual or a 7-speed dual-clutch automatic gearbox.

Talking about the features, the Tata Curvv ICE packs a 12.3-inch touchscreen infotainment system, a 10.25-inch digital instrument cluster, ventilated front seats, a panoramic sunroof, reclining rear seats, and more. Safety features on the crossover include six airbags, an Electronic Stability Program, and an Electronic Parking Brake with Autohold. One of the biggest highlights of the Curvv is a Level 2 ADAS package. This package consists of 20 functionalities including adaptive cruise control, lane keep assist, traffic sign recognition along with a comprehensive ESP, and a 360-degree Surround View System.

According to Mr Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd., “Launch of the Tata Curvv is a significant leap towards automotive excellence as it brings to India a new SUV Coupe body style that has so far been recognized globally and has only been available in premium categories. True to our DNA of always introducing segment defining products, the Curvv is currently the most unique offering in the Mid-SUV segment and successfully embodies our commitment to innovation in design and technology. The recently launched Curvv.ev has received a great response and the customers have been enamoured by the its design and style, coupled with the high-end features on offer. Furthermore, the first in industry EV and ICE price parity has also positively impacted their sentiments.

The introduction of the Curvv further enhances our SUV portfolio as a comprehensive Mid-SUV product with multiple powertrains, several first in segment features, a brand new capable architecture – ATLAS and Level 2 ADAS. To sweeten the package, we have priced the Curvv extremely attractively, across all variants, making it irresistible for all consumer needs. We are excited to launch this car into the market today and are confident that our customers will enjoy this differentiated offering.”

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Conclusion

Tata Curvv is available in six colour options – Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey and Opera Blue. The crossover can be booked right now. It rivals Citroen Basalt and midsize SUVs like the Hyundai Creta, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser HyRyder, Kia Seltos, and more.