TVS Motor has announced its partnership with the video game publisher Gameloft and will be featuring its flagship motorbike Apache RR310 in the Asphalt 8: Airborne video game. TVS is the first Indian two-wheeler manufacturer to introduce its motorcycle in the gaming franchise. Apache enthusiasts can now race with the RR310 virtually in Asphalt’s Career, Player vs Player, and Multiplayer modes.
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TVS seeks to establish itself among a newer and younger audience
Apart from virtually racing the Apache RR310, players will also discover the new Apache branded booster & billboards and the new Apache World Series Season. Players will also get the opportunity to win exciting prizes. This crossover into the gaming world will push the two-wheeler manufacturer’s image amidst a new audience.
Commenting on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Motor Company is excited about its partnership with Gameloft for brands, as it brings Apache RR 310 in the popular gaming franchise – Asphalt 8: Airborne. TVS Apache series has been instrumental in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z.
We are sure that this collaboration with Gameloft will help in increasing the awareness for TVS Apache brand, targeting a new set of audience while engaging online with our customers. With initiatives like these, TVS Apache has become one of the fastest growing brands in its segment, and continues to demonstrate its focus on bringing innovative platforms to connect with the customers.”
Speaking on the integration, Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands, said, “TVS Motor is a great partner and we are excited that they are joining us for the first time in this new competition. With this new partner, we are thrilled to bring new innovative and exclusive in the game, creating a deeper connection with the TVS Motor brand and the Asphalt franchise community.”
The Apache RR310 is powered by a 313cc liquid-cooled engine that produces a maximum power output of 34PS and 27.3Nm peak torque. Priced at Rs 2.65 lakh, Apache RR310 rivals Bajaj Dominar 400, KTM 250 Duke, KTM RC 390, Yamaha YZF R3, Kawasaki Ninja 300, and Mahindra Mojo.