When it first debuted, the Ford EcoSport rocked the Indian auto sector. The white EcoSport, which just a few days ago came off the assembly line, departed the manufacturing grounds. As a result, Ford India would no longer produce vehicles and SUVs in India for both domestic and international markets.
Ford startled the industry by launching it at a price of 5.59 lakh after it was initially introduced in 2012 in New Delhi. The SUV earned a great deal of positive feedback for its appearance. The final EcoSport compact SUV, designed for export markets, left the company’s Maraimalai Nagar facility, bringing an end to the production of cars that were made in India. The future ownership of this factory will go to Tata Motors.
Those who are unaware of the company had declared that it would stop producing cars in the Indian market, although it would keep building cars for its commitments to overseas markets. Ford continued to produce the EcoSport for export markets long after it stopped selling cars and SUVs in India. It stated that the reason for leaving our auto market was due to subpar results. The company’s unsuccessful alliance with Mahindra, which was launched in 2019 but terminated on December 31, 2020, was another reason for its downfall. Ford India is the third major automaker to join General Motors and Daewoo, although it would keep building cars for its commitments to overseas markets.
With the release of the EcoSport’s final unit, Figo and Aspire models, which were built in the Sanand factory in Gujarat, were gradually pulled off the shelves not only in India but also abroad as a result of declining demand.
One of the main production sites for the Ford EcoSport was the Maraimalai Nagar facility in Tamil Nadu, which was firm’s first plant in India. The EcoSport, which was produced in India, was exported to a number of nations, including the US. So the final and the last white EcoSport that recently departed the Maramalainagar manufacturing site near Chennai is an export-spec model that will be transported to the USA from outside of our borders.
Ford India also acknowledged that the brand had accrued operating losses of over $2 billion which is about Rs 16,000 crore during the previous ten years.