OLA is already a popular brand from Bengaluru, India. The only company that gave tough competition to Uber. And now the company has announced its new vehicle commerce platform, Ola Cars to assist consumers in selling their old and buying a new car. The company will enable consumers to buy a pre-owned car and sell it on the OLA application.
Additional features will include services ranging from purchase, vehicle finance, insurance and registration. If you already own a car the platform will provide maintenance including vehicle health diagnostics, service, accessories and finally resale of the vehicle back to Ola Cars. The company is planning to make the application one stop for managing, selling and buying cars.
The company for now has planned to initiate this with just pre-owned vehicles and later they will start to include new cars in their fleet along with new vehicles from OLA electric and other collaborated brands. Initially, the service, for now, will be started and limited to only 30 cities and later will be expanded to 100 cities by next year.
The company appointed the Chief Executive officer of OLA cars to be Arun Sirdeshmukh who is an experienced person in this field and has worked with companies like Amazon India, Reliance Trends and IBM Global Services. Departments like sales and distribution, service, marketing, customer support, and go-to-market strategy for the business will be entirely covered under him.
Giving an overview about this new project Arun Sirdeshmukh, CEO, Ola Cars said, “Ola has always been committed to delivering technology-driven innovations to enhance consumer’s mobility experience. With Ola Cars, we are completely reimagining not just buying and selling but also vehicle finance, insurance, as well as maintenance – and end-to-end digital-first experience for our customers”.
He also added, “We have plans to expand aggressively over the next few months across India and international markets and also launch new verticals in this business including pre-owned 2W and new vehicles.” With this launch, OLA is trying to establish dominance in the automobile industry and it will be exciting to see what other things are yet to be offered by the company.