Mahindra Thar Roxx launched in India at Rs 12.99 lakh

Key Highlights

• The Mahindra Thar Roxx is available in six trims and two powertrains.
• Mahindra will open the booking window for the SUV on October 2.
• The delivery rollout will begin on Dussehra.

Mahindra launched the new 5-door Thar Roxx at its Independence Day event yesterday. Prices for the Mahindra Thar Roxx start at Rs 12.99 lakh and go up to Rs 20.49 lakh for the top-spec variant. The Thar Roxx is available in six trims and two powertrains. The booking window for the Thar Roxx will open on October 2. The delivery rollout will begin on October 12.

Read Also: MG Windsor EV to be unveiled on September 11

Mahindra Thar Roxx: Everything you need to know

Here is the price list for the new Mahindra Thar Roxx.

	Petrol MT	Petrol AT	Diesel MT	Diesel AT
MX1	Rs 12.99 lakh	–	Rs 13.99 lakh	–
MX3	–	Rs 14.99 lakh	Rs 15.99 lakh	Rs 17.49 lakh
AX3 L	–	–	Rs 16.99 lakh	–
MX5	Rs 16.49 lakh	Rs 17.99 lakh	Rs 16.99 lakh	Rs 18.49 lakh
AX5 L	–	–	–	Rs 18.99 lakh
AX7 L	–	Rs 19.99 lakh	Rs 18.99 lakh	Rs 20.49 lakh

The highlight of the Mahindra Thar Roxx’s front fascia is the new six-slot grille. This grille looks inspired by Jeep’s lifestyle SUVs. The Thar Roxx gets LED projector headlamps in circular cutouts. These headlamps are integrated with C-shaped LED DRLs. The bumper contains the housings for the fog lamps. Along the sides, the Thar rests on 19-inch diamond-cut alloy wheels. There are, of course, two additional doors and quarter glass windows on the 5-door Thar. The handles of the rear doors are positioned vertically. 

Inside, the Mahindra Thar Roxx gets two 10.25-inch screens – one for the touchscreen infotainment system and the other for the digital instrument cluster. The interior rocks a dual-tone colour theme. The dashboard is dark brown while the upholstery is beige. Other features of the 5-door Thar include ambient lighting, wireless charging, automatic climate control, a cooled glove box, a front armrest, panoramic sunroof, powered driver’s seat, ventilated front seating, a 9-speaker Harmon Kardon sound system, and more. The availability of these features depends on the variant. An ADAS package is available for the higher variants.

The Mahindra Thar Roxx is available with two powertrains. The 2.0-litre turbo petrol engine produces a maximum power output of 174hp and 380Nm of torque. Meanwhile, the 2.2-litre diesel engine puts out 172hp and 370Nm. These engines can be mated to a 6-speed manual or automatic transmission.

Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd., said, “The Thar brand has always been a cultural phenomenon, symbolising freedom and a strong sense of community. Building on this legacy, the Thar ROXX is ‘THE’ SUV, seamlessly combining head-turning design, a refined drive, powerful performance, superior off-roading capability, ultimate safety, luxurious space, and advanced technology. With Thar ROXX, we’re not just elevating the SUV experience—we’re setting our sights on making the Thar brand the No. 1 SUV (>12.5 Lakh segment) by volume within the next 3 to 5 years.”

Read Also: 2,555 units of Maruti Suzuki Alto K10 recalled due to steering issue

Conclusion

As mentioned earlier, the Mahindra Thar Roxx will be open for bookings from October 2. Buyers can book their models online or at the nearest Mahindra dealership. The test drives for the SUV will begin on September 14. Upon launch, the Thar Roxx will rival the Maruti Suzuki Jimny and Force Gurkha.