Jaguar Land Rover and Nvidia announced a collaboration to build computer brains and nervous systems for Jaguars and Land Rovers beginning in 2025 and beyond. Both firms’ software expertise will collaborate to create AI-powered autonomous driving and linked services for all future automobiles based on NVIDIA DRIVE.
Beginning in 2025, the alliance will alter the modern luxury experience for consumers as part of Jaguar Land Rover’s Reimagine initiative. As a part of the collaboration, both the companies will jointly develop and deploy next-generation automated driving technologies, as well as AI-enabled services and experiences for their customers. As a result, the upcoming Jaguars and Land Rovers cars will operate on the NVIDIA DRIVE software-defined platform, which will include a comprehensive range of active safety, automated driving and parking, and driver support features. The system will include AI functions like driver and occupant monitoring as well as improved visualisation of the vehicle’s environment within the vehicle.
Those who are not aware that Tata Motors owns Jaguar Land Rover. Jaguar Land Rover previously agreed to deploy autonomous driving technologies with Alphabet’s Waymo business. But the Waymo partnership is confined to the Jaguar I-PACE electric SUV. As per the company, the comprehensive solution will be built on NVIDIA DRIVE Hyperion, which includes DRIVE Orin centralised AV computers, DRIVE AV and DRIVE IX software, as well as safety, security, and networking systems, as well as surround sensors. The AI brain of the automobile is DRIVE Orin, which operates the Jaguar Land Rover Operating System, and the central nervous system is DRIVE Hyperion.
In addition, Jaguar Land Rover will employ in-house designed data centre solutions with NVIDIA DGX for training AI models, as well as DRIVE Sim software based on NVIDIA Omniverse for real-time physically realistic simulation. Through over-the-air software upgrades, Jaguar Land Rover’s software-defined features and end-to-end verification and validation architecture will enable the introduction of revolutionary assisted and automated driving services throughout the vehicle’s life.
Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said: “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”