Citroen C3 Aircross Dhoni Edition launched in India

Key Highlights

• The Citroen C3 Aircross Dhoni Edition is priced at Rs 11.82 lakh.
• It gets special ‘Dhoni 7’ decals on the side and ‘Dhoni Edition’ branding inside.
• Feature upgrades include a front dashcam and an illuminated sill plate.

Earlier this year, Citroen India signed MS Dhoni as its brand ambassador for the ‘Do What Matters’ campaign. As a part of the campaign, Citroen has launched a special ‘Dhoni’ Edition of the C3 Aircross SUV. The special edition SUV gets some cosmetic tweaks and interior upgrades. It is priced at Rs 11.82 lakh. Citroen will produce just 100 units of the C3 Aircross Dhoni Edition.

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Citroen C3 Aircross Dhoni Edition: What’s new?

The side decals on the special edition Citroen C3 Aircross have the ‘Dhoni’ lettering along with the ex-Indian cricket team captain’s jersey number – 7. The Dhoni Edition branding can be found inside the vehicle as well, more particularly on the seat belt cushion and the additional cushion pillows provided with the SUV. On top of that, the Citroen C3 Aircross Dhoni Edition also comes with a front dashcam and an illuminated sill plate.

Things remain the same under the hood as the Citroen C3 Aircross is powered by the same 1.2-litre three-cylinder turbo petrol engine as the regular version of the SUV. This engine produces a maximum power output of 110hp and 190Nm of torque. It can be mated to a 6-speed manual transmission or a 6-speed torque converter automatic gearbox. The C3 Aircross offers a mileage of 18.5 kmpl.

Shishir Mishra, Brand Director of Citroën India, expressed his excitement, stating, “At Citroën, we deeply understand our customers’ needs and are dedicated to delivering well-engineered cars that embody everything that truly matters to them. Cricket is a passion that unites India, and with Mahendra Singh Dhoni as our brand ambassador, we are confident that our message will resonate powerfully with consumers across the nation. This campaign aims to inspire customers to make vehicle choices that align with their values, reflecting Citroën’s ethos of transparency, reliability, and excellence.”

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Conclusion

Prices for the standard Citroen C3 Aircross lineup start at Rs 9.99 lakh and go up to Rs 14.11 lakh. The SUV rivals the likes of Maruti Suzuki Grand Vitara, Toyota Urban Cruiser HyRyder, Kia Seltos, Hyundai Creta, Volkswagen Taigun, Honda Elevate, and Skoda Kushaq.