Audi SQ8 launched in India at an introductory price of Rs 1.78 crore

The Audi SQ8 has finally arrived in India at an introductory price of Rs 1.78 crore. The SUV slots between the Q8 and RS Q8 models in Audi’s portfolio. Bookings for the SQ8 have been open since March 10. Interested buyers can book their unit for a token amount of Rs 5 lakh. Audi is offering 10-year complimentary roadside assistance along with the SUV.

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Audi SQ8: Everything you need to know

Here are the prices for all the models in the Audi Q8 lineup.

Model	Price
Q8	Rs 1.13 crore
SQ8	Rs 1.78 crore
RS Q8	Rs 2.34 crore

The Audi SQ8 is 5,004mm long, 1,995mm wide, 1,708mm tall, and has a 2,998mm wheelbase. Its front fascia flaunts HD Matrix LED headlamps with Audi Laser Light for superior visibility. Stylistically, it does not deviate much from the other 2 models in the Q8 lineup. The special ‘S’ branding can be found on the bumpers and red brake callipers. Buyers can opt for the R22 alloy wheels in 3 designs – 5-twin-arm, 5-arm-falx and 5-twin-spoke V.

Inside, the SQ8 flaunts sport seats for the driver and passenger. These seats come with Dinamica Frequency microfiber/leather combination upholstery as standard. Buyers can choose to upgrade to Valcona leather upholstery with heating, ventilation, and massage functions. Both upholstery options are embossed with the ‘S’ logo. This logo is also present on the 3-spoke steering wheel and door sill trims. In terms of features, the SUV flaunts a 10.1-inch touchscreen infotainment system, a 12.3-inch digital driver’s display, and an 8.6-inch touchscreen display for climate control. Other features include a 16-speaker Bang and Olufsen audio system, ambient lighting with 30 colour options, a panoramic sunroof, wireless charging, and a 4-zone deluxe automatic air conditioning system with optional ioniser and fragrance function.

On the safety front, the luxury SUV gets 8 airbags, a 360-degree camera with Park Assist Plus, a Tyre Pressure Monitoring System, night vision assist, a heads up display, a Level 2 ADAS package, and more features.

Powering the Audi SQ8 is the 4.0-litre V8 TFSI engine. This engine generates a maximum power output of 500hp and 770Nm of torque. Audi’s quattro permanent all-wheel drive configuration channels the power to all four wheels. The SUV can go from 0-100km/h in just 4.1 seconds. Its top-speed is capped at 250km/h.

Mr Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi SQ8 strengthens our high-performance SUV line-up in India by offering a compelling balance of power, everyday usability and genuine, visceral performance. It is designed for customers who want a versatile luxury SUV that can be effortlessly comfortable during the week and truly exciting on the weekend. We are seeing growing enthusiasm for performance cars across India, particularly among our discerning, younger clientele, and the Audi SQ8 is a natural extension of our commitment to bringing the brand’s finest performance heritage to the Indian market.”

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Final Thoughts

The SQ8 is available in 8 exterior paint shades – Mythos Black, Daytona Grey, Glacier White, Ascari Blue, Chilli Red, Sakhir Gold, Satellite Silver, and Waitomo Blue. It rivals the Porsche Cayenne GTS and Mercedes-AMG GLE 53 in India.