BYD Seal EV garners over 1,000 bookings within 3 months of launch

Key Highlights

• BYD Seal has crossed the 1,000 bookings landmark, after almost 3 months of launch.
• Prices for the electric sedan start at Rs 41 lakh.
• BYD also offers the Atto 3 SUV and e6 MPV in India.

The BYD Seal electric sedan was launched in India on March 5 at a starting price of Rs 41 lakh. Earlier this week, BYD announced that it has received over 1,000 bookings for the Seal. 200 of these bookings were received within a week of the commencement of the booking window. The automaker started accepting bookings for the Seal on February 28. 15 days after the official launch and price announcement, BYD garnered 500 more bookings.

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BYD Seal: An impressive achievement

BYD Seal is available in three variants and two battery sizes – Dynamic (61.44 kWh), Premium (82.56 kWh), and Performance (82.56 kWh). These variants are priced at Rs 41 lakh, Rs 45.55 lakh, and Rs 53 lakh respectively. The 61.44kWh battery pack offers a driving range of 510km (NEDC cycle). Meanwhile, the 82.56kWh battery pack can power the electric sedan up to 650km (NEDC cycle).

At the start of the year, BYD became the Official Partner and Official E-Mobility Partner of UEFA European Football Championship 2024. As a part of this partnership, the automaker offered Seal customers a chance to win a complimentary UEFA match ticket and one round-trip flight ticket from India to the match city. BYD is yet to announce the winners of this contest.

Mr Sanjay Gopalakrishnan, Senior Vice President of Electric Passenger Vehicle Business at BYD India, said, “The phenomenal response to the BYD SEAL, surpassing 1,000 bookings in just over two months, is a testament to the growing appetite for high-performance and stylish electric vehicles in the Indian market. This achievement validates our unwavering commitment to providing Indian consumers with cutting-edge electric mobility solutions that are not only thrilling to drive but also competitively priced. We are confident that the BYD SEAL, with its award-winning technology, exceptional range, and unparalleled safety features, will be a game-changer in the Indian electric vehicle landscape.”

The electric sedan is decked with features like a 15.6-inch rotating infotainment display along with a 10.25-inch digital instrument cluster, two wireless charging pads, a heated windscreen, dual zone AC, heated and cooled front seats, and more. The Seal EV scored a 5-star rating from the Euro NCAP with safety features like 10 airbags, ABS, a 360-degree camera, hill hold assist, automatic wipers, and an ADAS package.

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Conclusion

BYD Seal is the third offering in the automaker’s Indian catalogue after the Atto 3 SUV and e6 MPV. It is available in four colour options – Aurora White, Arctic Blue, Cosmos Black, and Atlantis Grey. In India, BYD Seal rivals the likes of the Hyundai Ioniq 5, Volvo XC40 Recharge, and Kia EV6.